ICAST is holding its trade show in Orlando, Florida on July 10-14. From what I have read, it is going to be an extravaganza. Beginning with a fishing tournament and a golf tournament the next day to new product demonstrations throughout the four days, there is a lot to do and see. So much that I agree with Ken Duke's editorial in Fishing Tackle Retailer: Go prepared with a plan and learn what you can from all the retailers, manufacturers, exhibitors, media, pro staffers, and friends. I had to chuckle at Ken's comment: Be persistent, get to the point, say what you need to say, do what you need to do and be on your way. That is definitely good advice for me. New products abound and it is always fun to see what is in store.
AKUA has been featured on Fishing Tackle Retailer's new products page and it is a definite sale booster. We considered it an honor and compliment to be featured. It led to more sales and more interest from fishing retailers.